Why Your Outreach Is Not Reaching Young Adults and How You Can Change That

Ever thought about why is it your outreach efforts to attract young adults are not working? 

Here's how you can change that.

  • If you are trying to reach young adults, then you need to become a gathering that young adults want to attend. This means you'll have to reshape your mission, tweak your vision and shift your strategy.
  • Use language that they can understand. I write about this here.
  • Stop being afraid of the cultural changes. Culture is not your enemy, ignorance is.
  • The older generation in your gathering or fellowship will have to sacrifice their preferences for the past, for the edification and success of the future.

    This is not to say that the older generation in your gatherings don't matter. Of course they do. They are the teachers and guides for the next generation. Which is my point.
  • Keeping up with new technology.  Organizations that reported multiples uses of technology such as social media and websites were twice as likely to have a significant percentage of young adults as those that reported little or no use.
  • The word of God transcends time. However, the events, programs, and scenery of your place of worship does not. Time to come out of the time warp.

These young adults are the next generation of your gathering or fellowship. Soon, rather you like it are not, you will have to past that torch. The question is, do you or will you have young adults to pass it too?

Show me a ministry leader stuck in the past and I will show you a gathering or fellowship that has a very small number of young adults in attendance, if at all, and is struggling to keep its doors open.

There are some ministry leaders who believe that in order to attract young adults, means compromising Gods word. Not true. 

Having been a youth minister, I can tell you that when dealing with young people, It's not what you say, it's how you say it. 

It's not what you do, but how you do it. 

Your approach makes all the difference.

The apostle Paul articulated it well in 1 Corinthians 9:19-23:

19. Even though I am a free man with no master, I have become a slave to all people to bring many to Christ.
20. When I was with the Jews, I lived like a Jew to bring the Jews to Christ. When I was with those who follow the Jewish law, I too lived under that law. Even though I am not subject to the law, I did this so I could bring to Christ those who are under the law.

21. When I am with the Gentiles who do not follow the Jewish law, I too live apart from that law so I can bring them to Christ. But I do not ignore the law of God; I obey the law of Christ.

22. When I am with those who are weak, I share their weakness, for I want to bring the weak to Christ. Yes, I try to find common ground with everyone, doing everything I can to save some.

23. I do everything to spread the Good News and share in its blessings. 

Unfortunately too many gatherings or fellowships have either forgotten what this means or never knew what it meant.

Would love to here from you. What other ideas do you suggest?

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