Why You Should Build A Ministry Around A Product, Not A Person


Too often ministries, organizations and even businesses are built around a person, rather than a product (our mission). There was a time when this was the model. Fortunately, those days are gone.

Many well known ministries and organizations, have figured this out. Even when these groups lose their leader, they may take a significant hit in the short term, but long term, they are very much alive and moving forward months later. 

It’s tempting to think that innovative companies like Apple or SpaceX build their future around a person. We just think and assume one person created all that success. While great leadership is essential to an organization's future, to think one person did it all is naive thinking. 

Apple has tripled in market capitalization since Steve Jobs died in 2011. It has also released many new products! 

You can argue all day long about whether Jobs would have made it better, but the truth is by almost all the numbers, the company is stronger than it has ever been. And while you may be able to name the CEO of Facebook and Apple, can you name the CEO of SpaceX? What about the founder(s) of LinkedIn? Nest? Airbnb? Square or even YouTube? 

Even Jesus knew He was not the product, salvation was. 

Let me share a bit of information with you. What were once well known ministries have died, are dying and find it difficult to keep their doors open. Why? Because they were and are built around a person: their pastor, leader, etc. and not the mission (the product).

If you build your future around a product, not a person, you’ll have a stronger future. If you make yourself more important than the mission, you’ve lost the mission and your organization will fade away.

You can also watch it here.

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